Penni Thow Lewis Hamilton's Manager

Penni Thow is the accomplished manager of British racing sensation Lewis Hamilton. She is currently in the spotlight as she negotiates his highly anticipated new contract with Mercedes.

Penni Thow is the founder and CEO of Copper. It is an investment and talent advisory firm that is based in New York. It specializes in entertainment, media, fashion, sports, technology, and philanthropy.

Thow, known for her exceptional skills in deal-making, is working tirelessly to secure the best possible terms for Hamilton. Thow is navigating complex discussions to ensure Hamilton’s continued success both on and off the track.

Penni Thow – Lewis Hamilton’s New Contract

Penni Thow is involved in the negotiations between Hamilton and Mercedes for his new contract.

She acts as a mediator between Hamilton and team boss Toto Wolff. The two friends find it difficult to talk about money.

She also supports Hamilton’s off-track projects. These include his Extreme E team, his “Hamilton Commission”, Project 44 and his production company Dawn Apollo Films.

The racing world eagerly awaits the outcome of her negotiations with Mercedes.

Penni Thow – What Is Her Background

Penni Thow was born in Canada. She has a background in social impact and media production.

Before moving out on her own Thow was the executive vice president for SB Projects. It is a company owned by Scooter Braun, the manager of music artists Justin Bieber and Ariana Grande.

She helped launch campaigns and concerts for typhoon relief and bombing victims.

Penni Thow has been Lewis Hamilton’s F1 manager since March 2021.

Penni Thow’s impressive background in high profile stars management has played a pivotal role in her success.

She is a recipient if the Forbes 30 Under 30 ward.


She has a deep understanding of the intricacies of contracts, sponsorship deals, and endorsements. Thow brings a wealth of experience to the table. Her strategic mindset and meticulous attention to detail have earned her the respect and trust of her clients.

Penni Thow’s Philanthropic Mission

Penni  was responsible for creating and launching the following philanthropic initiatives.

  • Justin Bieber’s #GiveBackPhilippines campaign that raised more than $1 million for typhoon relief.
  • Ariana Grande’s One Love Manchester benefit concert.
  • Hand in Hand
  • Karlie Kloss’ non-profit organization “Kode With Klossy”, which provides free two-week STEAM coding camps for young people aged 13-18.

She is also a partner in Lewis Hamilton’s Project 44. This is a business venture that aims to promote diversity and inclusion in motorsport.

Who Else Does Penni Thow Represent?

In addition to managing Lewis Hamilton’s career, Penni Thow represents a select group of other notable motorsports personalities.

Penni Thow represents other clients besides Hamilton, such as

  • Model Karlie Kloss
  • Actor Brad Pitt.
  • Singer J Balvin.

She also invests in companies like Omaze, a platform that offers experiences for social causes.

Thow has an ability to forge strong relationships with drivers, teams, and sponsors. This enables her to create mutually beneficial partnerships that propel her clients to new heights.

She has a reputation for delivering exceptional results. Thow’s client list is a testament to her exceptional skills in talent management and contract negotiation.


By Jonny Noble

ABOUT THE AUTHOR - Jonny Noble I’m a dedicated F1 Writer – and I’ve Been One for Over Four Decades, I’ve been intimately immersed in the world of Formula One for more than 44 years. That’s longer than most professional commentators can boast! As an independent writer, I offer a unique perspective on the entire F1 landscape, free from biases that might cloud the discussion. We dive deep into the exhilarating, frustrating, and captivating facets of the F1 universe. So, regardless of my amateur status, one thing is undeniable: four decades of dedicated F1 fandom have forged strong opinions worth exploring!